Advertising & IMC: Principles and Practice (9th Edition) (Advertising : Principles and Practice)
Sandra Moriarty, Nancy D Mitchell, William D. Wells
An accessible and well-written approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
درجه (قاطیغوری(:
کال:
2011
خپرونه:
9
خپرندویه اداره:
Prentice Hall
ژبه:
english
صفحه:
686
ISBN 10:
0132163640
ISBN 13:
9780132163644
فایل:
PDF, 41.55 MB
IPFS:
,
english, 2011